Missions :


  • Develop regional sales strategy and associated sales action plan appropriate to the region of Middle East (and potential neighbours in Africa) in alignment with the overall company sales strategy
  • Participate to local exhibitions and conferences to promote SPS offering
  • Develop prescription plan across the overall business value chain within the region
  • Elaborate proposals to tenders
  • Elaborate and follow sales forecast
  • Deliver price offers to the local customers and prospects
  • Negotiate contract with customers and prospects
  • Negotiate partner agreement on project basis or with sales agent
  • Support Customer Service in Purchase Order and delivery process with local customers
  • Define and manage distribution channels, sales representative, and agents
  • Set the product technical requirements of the customers


  • Provide activity reports and forecasts to the Senior Sales Director West of Europe, middle east & Oceania (EMEAO)
  • Participate actively to the budget process


  • In interaction with the head of marketing :
  • Provide regional market feedback, opportunities, players, market trends
  • Identify new customer product and service needs
  • Contribute to competitors analysis
  • Contribute to products roadmap

Hierachic position :

The regional Sales Director reports to the Senior Sales Director (EMEAO)

Experience :

  • Senior position available for a candidate with at least 10 years experience in the industry
  • Language : ability to speak, read and write in Arabic and English
  • Industry expertise Smart card industry, semi conductor industry, other industry related to Smart card industry

Skills/qualifications :

  • Meeting Sales goals
  • motivation for sales
  • territory management
  • presentation skills
  • performance management
  • building relationships
  • customer oriented mindset
  • very strong collaboration skills
  • emphasizing excellence
  • negotiation
  • results driven
  • sales planning
  • managing profitability
  • ability to travel throughout the middle east region
  • ideally based inside middle est region


Contact HR :