SPS expands in the Americas to support smart card market growth

Smart Packaging Solutions (SPS) is proud to announce its new commercial organization in the Americas. Benoit Guez newly appointed as VP Americas will supervise all sales and marketing actions in North and South America.


ROUSSET, FRANCE, May 4, 2015 – Smart Packaging Solutions, a world leader in dual interface banking and eID documents, is expanding its 8-year presence in the Americas thanks to the appointment of Benoit Guez as VP Americas.


Thanks to the decision made to change all banking cards in the US from magnetic stripe to EMV smart cards, a huge demand for dual interface cards is to take place, and be sustained over the next years. SPS expertise and extensive track records in multiple geographies with its eBoost PAY® for dual interface cards puts the company in an ideal position to deliver its high-quality high-reliability dual interface products to the North American banking card manufacturers.


The creation of SPS own organization in the Americas will allow the company to bring the best support to its customers for the EMV migration, especially for dual interface card solutions, where SPS has extensive track records. In his new position, Benoit Guez, VP Americas, will manage direct and indirect sales, as well as marketing and support. He will especially support SPS partners, such as BSmart based in Brazil, to implement and qualify SPS dual interface technology. He will also bring the company weight and expertise to identity projects in North and Latin America.


Before joining SPS, Benoit Guez, an international sales & marketing executive with 30 years’ experience in multi-cultural environments, spent 16 years with CPI Card Group, a major card manufacturer in America, where he developed the smart card activities. Previously, he held managerial positions with Oberthur, Sicpa and Arjomari.


Philippe Patrice, SPS CEO declares: “With the creation of our own structure in the Americas, we ensure SPS will benefit from the huge momentum triggered by the EMV migration in the US. Benoit Guez, our VP Americas, brings all his experience in the card and secure document industries to ensure our offer will meet American industrialists’ demand for this fast growing market.”




SPS will be exhibiting on booth 706, at Cartes Secure Connexions America on May 5-7, 2015, in Washington, DC, USA.


About SPS

Smart Packaging Solutions is specialized in the design, manufacturing and sale of contactless solutions dedicated to ID cards, e-passport and dual interface banking cards. Headquartered in Rousset, France, with a subsidiary in Singapore, SPS employs 120 people. Part of the French group ‘Imprimerie Nationale’, the company specializes in contactless and dual-interface products, with a recognized micro packaging expertise. SPS has filed over 120 patents supporting its exclusive technologies. More information at www.s-p-s.com



Olivier BRUNET, Product & Marketing director, SPS, contact@s-p-s.com,
tel: +33 4 42 53 84 44